Branding the concept: DEsign DEtect DEcode

Our game has three main game elements or phases:

  1. Examining real spaces to discover the differences from the altered photos.
  2. Deciphering the code from found clues to fill in a quote.
  3. Unscrambling a word taken from letters in the quote in order to reveal the combination for a lockbox.

We used these elements in order to come up with ideas for how to brand our game:

We liked the name DEsign DEtect DEcode because it referred to many of the elements above. It also made reference to the theme of the conference “Redesigning the World,” and our game where we “redesign” spaces digitally.

Logo design for game. The square pattern is meant to reflect both a combination lock, as well as a puzzle.

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